Matt Ryan stars in Gatorade’s new campaign ‘Make Defeat Your Fuel’

Sometimes greatness is preceded by failure.

In Gatorade’s new campaign spot, “Make Defeat Your Fuel” released Tuesday (video above), iconic professional athletes including Michael Jordan, Peyton and Eli Manning and Serena Williams reveal their greatest failures which ultimately became fuel for their greatest victories.

The commercial ends with the memorable scene of Atlanta Falcons quarterback Matt Ryan walking through red and blue confetti at the end of February’s Super Bowl where the Falcons blew a 28-3 lead to the New England Patriots.

Ryan is seen drinking Gatorade and continuing to work in the Falcons practice facility, using the fire from the loss, to hopefully, find greatness.

A dejected Matt Ryan walks off the field as the confetti flys falling to the Patriots 34-28 in the Super Bowl on Sunday Feb. 5, 2017, in Houston.
Photo: Curtis Compton/ccompton@ajc.com

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