Sometimes greatness is preceded by failure.
In Gatorade’s new campaign spot, “Make Defeat Your Fuel” released Tuesday (video above), iconic professional athletes including Michael Jordan, Peyton and Eli Manning and Serena Williams reveal their greatest failures which ultimately became fuel for their greatest victories.
The commercial ends with the memorable scene of Atlanta Falcons quarterback Matt Ryan walking through red and blue confetti at the end of February’s Super Bowl where the Falcons blew a 28-3 lead to the New England Patriots.
Ryan is seen drinking Gatorade and continuing to work in the Falcons practice facility, using the fire from the loss, to hopefully, find greatness.
Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.
Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.