Griffin, the two-time Heisman Trophy winner, announced that he would return from the position in April.
Smith spent six seasons as the Falcons’ vice president of marketing (2004-09) before being promoted to vice president/chief marketing officer in 2010.
Smith was responsible for all marketing and revenue for the Falcons, new stadium and newly acquired MLS franchise.
He and his team were responsible for designing and selling the premium seating options, personal seat licenses, suites, and sponsorships in the new stadium while continuing to maintain and grow the existing Falcons business.
He recently worked with the NFL office in New York City on a comprehensive brand review that created a new standard for the Falcons brand and put in place innovative brand policies to enhance and expand the club’s overall image both in the Atlanta market and nationally.
In conjunction with this study, Smith developed the award winning “Rise Up” campaign which includes an inspiring television commercial featuring Hollywood star and “A-list” actor Samuel L. Jackson.
Under Smith’s direction, the Falcons set an all-time franchise record for season ticket sales and sponsorship sales for the 2013 season.
Smith directed the Falcons’ celebrations for commemorating their 50th season in 2015. The plan included recognizing some of the 488 season-ticket account holders who have had tickets continuously since the team’s inception in 1966.