Falcons’ PSL sales reach $233 million

The Falcons have sold more than 48,000 personal seat licenses for Mercedes-Benz Stadium, generating $233 million, according to the latest available data from a state agency.

The figures, obtained this week from the Georgia World Congress Center Authority through an open-records request, include sales through March 31.

The Falcons had sold 5,191 club-seat licenses for $113.66 million and 42,998 licenses for non-club seats for $119.38 million – a total of 48,189 seats for $233.04 million in PSL fees.

The latest figures show a boost from the 37,455 seats the Falcons had sold for $190.8 million through Nov. 30. Much of the surge came amid the team’s Super Bowl run.

Although the stadium will have 71,000 seats, at least 10,000 are excluded from the PSL inventory, including those in suites, in sponsorship deals or set aside for visiting teams and other business purposes. That means about 61,000 seats are subject to PSLs, leaving almost 13,000 yet to be sold as of the end of March.

Net proceeds from the seat-license sales go toward construction of the $1.5 billion stadium.

The personal seat licenses are one-time fees required for the right to purchase Falcons season tickets. Prices range from $500 to $5,500 for non-club seats and from $10,000 to $45,000 for club seats. (Club seats are the approximately 7,500 seats that come with access to lounges, dining spaces and other amenities.)

The Falcons have said all seats sold as season tickets will require PSLs. In addition to the one-time license fee, season-ticket prices range from $55 to $385 per game.

Falcons parent company AMB Group announced last month that the stadium's opening has been delayed for a third time because of issues related to the construction of the retractable roof. The current scheduled opening date is Aug. 26 for a Falcons pre-season game against Arizona.


TRACKING PSL SALES

The AJC has periodically obtained updates on Falcons personal seat license sales through open-records requests. How many PSLs the Falcons had sold for Mercedes-Benz Stadiuum through the following dates:

July 31, 2015: 12,997

Sept. 30, 2015: 22,434

Nov. 30, 2015: 26,617

March 31, 2016: 29,211

April 30, 2016: 29,835

July 31, 2016: 31,977

Aug. 31, 2016: 32,702

Nov. 30, 2016: 37,455

March 31, 2017: 48,189*

* - Latest available figure

(Source: Georgia World Congress Center Authority)