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Bud Light is giving you “the perfect beer” to go along with watching your team, just in time for the NFL season.
The brand unveiled its new-look cans which include "the perfect beer for" messages linked to most of the 32 NFL teams. It appears Bud Light isn't perfect for fans in Minneapolis, Dallas, Chicago, or Green Bay as they currently don't have messages, according to Forbes.
For Miami Dolphins fans, the meaning is literal. Bud Light says the franchise's can is “the perfect beer for making tonight like the ’72 season – perfect.”
Other messages included: the Bills “shoveling your way to the stadium at least once a year,” the Jaguars “earning your spots,” the Steelers “making tonight ‘immaculate’,” and the Buccaneers “channeling your inner Captain Fear.”
"We know that the association of the NFL and teams is having a positive impact on Bud Light. We want to make sure that in the way we design the campaign, we can become much more locally relevant," Bud Light Vice President Alexander Lambrecht told Forbes. "This is an important opportunity for a brand like Bud Light. We know it's what consumers want from consumer research."
The new cans will be available in the corresponding cities when the season kicks off.
Read more at Forbes.
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