College Football Hall of Fame announces new CEO

Credit: David Goldman photo

Credit: David Goldman photo

The College Football Hall of Fame announced Thursday that Kimberly Beaudin has been promoted to chief executive officer of the downtown Atlanta attraction.

Beaudin, previously the Hall of Fame's senior vice president of marketing and sales, succeeds Dennis Adamovich, who said last year he would leave the CEO position he had held since 2016.

Beaudin joined the Hall of Fame staff in 2015 and before that held marketing positions with Arrow Exterminators, the Hawks and the Thrashers, Atlanta’s former NHL franchise. She began her career with Turner Broadcasting.

A.J. Robinson, chairman of the Atlanta Hall Management board of directors, which oversees the Hall of Fame, said in a statement that Beaudin was chosen as CEO “because of her depth and breadth of experience in fan and partnership engagement as well as her tremendous energy and enthusiasm.”

Said Robinson: “Her steady leadership is critical through this pivotal period, and we know she will successfully build a foundation for future growth for the Chick-fil-A College Football Hall of Fame.”

The Hall of Fame is currently closed because of the coronavirus pandemic. A statement on its website says the staff will “closely monitor the situation with the intent to return to full operations as soon as possible.”

The Hall of Fame opened in Atlanta in 2014, relocating here from South Bend, Ind.

“It’s a tremendous honor to lead the attraction known as the home of college football,” Beaudin said in a statement Thursday. “The Hall is well respected for its commitment to fans and preserving all that is great about the game, and I look forward to upholding its reputation.”