The Hawks will participate in this weekend’s Atlanta Pride Festival and have produced event-inspired team merchandise.

The participating group will wear and distribute a red jersey-like T-shirt with the No. 45, the number of years the Pride event has been held in Atlanta. Other merchandise that will be available are three other T-shirts, red, white and gray, and a baseball cap. Each will display the message “True Comes in All Colors.” The items will also be available at Philips Arena.

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Atlanta Hawks' Kristaps Porziņģis celebrates with Trae Young and Nickeil Alexander-Walker during the first half in a preseason NBA basketball game at State Farm Arena, Thursday, October 16, 2025, in Atlanta. The Hawks will open the regular season next week against the Raptors. (Hyosub Shin/AJC)

Credit: HYOSUB SHIN / AJC

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Members of the conversion crew take a break as the main scoreboard is lowered to the floor to be worked on as the arena gets ready for the next concert at State Farm Arena, Thursday, October 2, 2025, in Atlanta. The crew was working on creating a stage for the Friday, Oct. 3 Maxwell concert. (Jason Getz/AJC)

Credit: Jason Getz / Jason.Getz@ajc.com