The Hawks will participate in this weekend’s Atlanta Pride Festival and have produced event-inspired team merchandise.

The participating group will wear and distribute a red jersey-like T-shirt with the No. 45, the number of years the Pride event has been held in Atlanta. Other merchandise that will be available are three other T-shirts, red, white and gray, and a baseball cap. Each will display the message “True Comes in All Colors.” The items will also be available at Philips Arena.

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Los Angeles Clippers center Ivica Zubac (40) and Atlanta Hawks forward Onyeka Okongwu (17) vie for a loose ball during the first half of an NBA basketball game, Wednesday, Dec. 3, 2025, in Atlanta. (Mike Stewart/AP)

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Managing Partner at Atlantica Properties, Darion Dunn (center) talks with Atlanta Mayor Andre Dickens during a tour following the ribbon cutting of Waterworks Village as part of the third phase of the city’s Rapid Housing Initiative on Wednesday, Dec. 3, 2025.
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Credit: Miguel Martinez-Jimenez