The Hawks will participate in this weekend’s Atlanta Pride Festival and have produced event-inspired team merchandise.

The participating group will wear and distribute a red jersey-like T-shirt with the No. 45, the number of years the Pride event has been held in Atlanta. Other merchandise that will be available are three other T-shirts, red, white and gray, and a baseball cap. Each will display the message “True Comes in All Colors.” The items will also be available at Philips Arena.

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Atlanta Hawks forward Zaccharie Risacher reacts after scoring during the first half in a preseason NBA basketball game at State Farm Arena, Thursday, October 16, 2025, in Atlanta.  (Hyosub Shin/AJC)

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