The Hawks will participate in this weekend’s Atlanta Pride Festival and have produced event-inspired team merchandise.

The participating group will wear and distribute a red jersey-like T-shirt with the No. 45, the number of years the Pride event has been held in Atlanta. Other merchandise that will be available are three other T-shirts, red, white and gray, and a baseball cap. Each will display the message “True Comes in All Colors.” The items will also be available at Philips Arena.

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Atlanta Hawks Head Coach Quin Snyder reacts to a call during the second half of an NBA basketball game against the Detroit Pistons, Tuesday, Nov. 18, 2025, in Atlanta. (AP Photo/Erik Rank)

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Tracy Woodard from InTown Cares (left) and Lauren Hopper from Mercy Care organization work with residents at the Copperton Street encampment in August 2024. 
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