Shhhh, no one has to know.
Or maybe lots of people will find out. That’s the Hawks’ plan.
The Hawks unveiled a new marketing campaign Friday – taken straight from the headlines – in a promotion for ticket sales. Here is the link to one video.
The team signed three real-life people named Ashley Madison to promote the team’s 10-game flex plans which went on sale Friday. All three Ashley Madisons are Georgia residents – two females and one male.
Ashley Madison is the controversial online dating website marketed to those who are married or in a relationship.
The Hawks are encouraging that fans “start a new love affair with the team.” In the first video released, one real-life Ashley Madison says “Don’t worry, your old team doesn’t have to know.”
The team started a dedicated phone line to the ticket package of 1-800-HAWK-LUV. Fans can also go to the team's website.
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