Hawks fans finally will get to see this season’s Nike City Edition jerseys. The Hawks will debut their jersey Thursday night when they take on the 76ers at State Farm Arena.
The Hawks used elements from the Peachtree City Edition uniform from three years ago to create a new take. The team’s hope was that this season’s City Edition uniform will pay respect to the state of Georgia, while living up to the Hawks’ mantra of being “True To Atlanta.”
“The narrative that really originated with us, is that the first Peachtree City Edition from I think 2019 was such a huge hit that instead of rewriting the story, and rewriting the narrative, we were super excited to bring it back,” said Shirley Zhang, Hawks vice president of brand creative.
“If we could have done it sooner, we would have done it sooner. And so it takes about three years to go from concept to, to the product and launching it.”
So, the Hawks went with a black base that incorporated hues of “Electro Peach” and “Sunset Haze.” The team described Electro Peach as a “not-so-ordinary peach hue, which serves as a representation for the high energy of the city that it proudly calls home. Sunset Haze is a nod to the home in Georgia.”
The Hawks then used both peach hues to create a gradient spectrum on the numbers of each jersey.
The letters of the word “Atlanta” are stylized in a modern athletic script said to be inspired by the city and a nod to the city as the global center for arts, culture and entertainment. The traditional jersey trim at the neck and arms is configured in Electro Peach and Sunset Haze.
On the shorts, the traditional trim from the jersey extends to the striping on them. The team also includes a peach in the form of the basketball on the midpoint of the uniform at the belt buckle.
“In 2019, when we went hard with (a) black uniform and pops a peach, it really gave us a vibe and an edge from a player-feedback perspective,” Zhang said. “And that really resonated with us. In turn, you saw some of the feedback implemented afterward with, you know, our MLK City Edition and so on, so forth. So that was a huge piece of the puzzle that I think really helped us build forward.”
In addition to the jerseys, the Hawks will unveil a new court Thursday night that will complement the jersey. So, they used elements from the jersey and applied them to the court.
The team will wear the City Edition uniforms 10 times this season, including Thursday night against the Sixers.
• Nov. 10 vs. Philadelphia 76ers
• Nov. 23 vs. Sacramento Kings
• Nov. 27 vs. Miami Heat
• Dec. 19 vs. Orlando Magic
• Dec. 28 vs. Brooklyn Nets
• Dec. 30 vs. Los Angeles Lakers
• Jan. 16 as part of Martin Luther King Jr. Day game vs. Miami Heat
• Jan. 28 vs. Los Angeles Clippers
• March 17 vs. Golden State Warriors
• April 2 vs. Dallas Mavericks
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