Dickey Broadcasting Company's (WCNN-AM) Sports Radio 680 The Fan on 93.7FM is proud to announce the signing of a multi-year contract with Atlanta Track Club. The multi-year agreement is an event, marketing, sales and content based partnership making Sports Radio 680 The Fan, "The Official and Exclusive Radio Partner of Atlanta Track Club", which includes multiple live broadcasts from Atlanta Track Club events like the AJC Peachtree Road Race, the Thanksgiving Day Half Marathon, Braves Country 5K, Atlanta 10 Miler and Kilometer Kids Fun Runs, digital content at 680thefan.com, and the creation of two new races per year.
680 The Fan’s Owner/President David Dickey commented, “Dickey Broadcasting Company is excited to team up with such a great Atlanta institution. Atlanta Track Club does a terrific job of executing incredible races, as well as helping to educate and promote the importance of running and healthy living. We look forward to partnering with the Club to create new, exciting races, as well as bringing even greater levels of media value and exposure to the existing races and the race-sponsorships.”
Atlanta Track Club Executive Director Rich Kenah added, "680 The Fan is a market leader and this partnership will help us tell our story to sports fans around the region. Running is endemic to every sport so whether we are talking about the importance of a fast 40 yard dash, how to train for your first marathon or about America’s largest running event, the AJC Peachtree Road Race, we will be sure to show people how getting faster or more fit is fun.”
680 The Fan
680 The Fan on 93.7 FM, Atlanta's Sports Station, is owned by Dickey Broadcasting Company and just celebrated its 22nd anniversary as Atlanta's first and biggest sports talk radio station. With over 160 years of Atlanta Sports Radio experience in its starting lineup, 680 The Fan is the preeminent sports station in the Southeastern United States. Sports Radio 680 The Fan is the exclusive home of Atlanta Braves Baseball, The Flagship Station of the Georgia Tech Yellow Jackets Football and Basketball, the Official Sports-Talk Partner of the Georgia Bulldogs, and the Flagship Station of Georgia State Football and Basketball.
680 The Fan’s weekday program lineup consists of the Rude Awakening with Christopher Rude, Chris Dimino and Hometeam Brandon Leak (6am to 9am), The Front Row with Steak Shapiro, Sandra Golden and Brian Finneran (9am to 12pm), Buck and Kincade (12pm to 3pm) followed by Chuck and Chernoff (3pm to 7pm).
About Atlanta Track Club
Atlanta Track Club is a nonprofit committed to creating an active and healthy Atlanta. Through running and walking, Atlanta Track Club motivates, inspires and engages the community to enjoy a healthier lifestyle. With more than 21,000 members, Atlanta Track Club is the second largest running organization in the United States. In addition to the AJC Peachtree Road Race (peachtreeroadrace.org) – the largest 10K running event in the world, the Atlanta 10 Miler and Thanksgiving Day Half Marathon, Atlanta Track Club directs more than 30 events per year. Through the support of its members and volunteers, Atlanta Track Club also maintains a number of community initiatives including organizing and promoting the Kilometer Kids youth running program to metro Atlanta youth, honoring high school cross country and track and field athletes through Atlanta Track Club's All-Metro Banquets and supporting the Grady Bicycle EMT program. For more information on Atlanta Track Club, visit atlantatrackclub.org.
