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The punny public service announcement amused many Utah drivers, but many others criticized the sign, which they found offensive and suggestive.
"I understand the concern but did not feel this was appropriate," a person wrote a local radio station's Facebook page.
A poll on one site shows that 8 percent of responders feel the sign is "offensive." 88 percent think the message is a fun play on words.
"If you're trying to make an impact, there may be a few people that don't agree," UDOT spokesman John Gleason told KSL. "We're OK with that because the overall goal here is to get people talking. People are dying on our roads, and we want to do something to get people's attention."
UDOT has produced many other talk-worthy messages.
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