Pandora Jewelry is recognizing nurses in two ways as National Nurses Week is set to begin May 6 – 12.
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The first is a vow to donate at least $50,000 to a national coronavirus response fund for nurses, according to the Business Journals. The Danish jewelry company has also launched a special charm featuring a red cross and a stethoscope meant to honor nurses working amid the coronavirus pandemic and at all other times, according to Charisse Hughes, chief marketing officer for Pandora North America.
“Our charms have always been about self-expression and there is no better time than right now to express our gratitude,” Hughes told the Business Journals.
The donation is tied to sales of the charm.
Also, Hughes explained other efforts Pandora has taken concerning the pandemic at a local and worldwide level.
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Proceeds from the sales of the company's sterling silver "nurse dangle charm" will support the American Nurses Foundation's Coronavirus Response Fund for Nurses. According to the organization's website, the funds will provide direct financial assistance to nurses, support their mental health now and in the future and provide access to science-based information for things such as preventing infection and drive national-advocacy for nurses and patients.
Although Pandora has pledged to donate at least $50,000 in alignment with National Nurses Day, that number will increase based on how many charms are sold.
The charm was initially launched in 2017, but with the coronavirus pandemic and National Nurses Day approaching Hughes said, “we felt it was the most appropriate time to elevate the charm and give back.”
The "nurse dangle charm" is currently out of stock online at Pandora retailer Jared, but buyers are told to check with local stores for availability.
That won’t be the only charm Pandora has released recently in response to the pandemic, however. A new charm is in development that “trumpets the strength of us all and shows that we are united as one world,” according to Hughes.