A 30-year-old Norcross hotel will be renovated and rebranded, the city announced.
The Garden Plaza on Peachtree Industrial Boulevard, first opened in 1989, will be transformed into a Crowne Plaza, according to the city’s economic development department. Initial plans to renovate the hotel called for a Staybridge Suites, which is an extended-stay hotel.
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Mayor Craig Newton told hotel developers he "would like to move away" from adding extended-stay hotels in the city. Norcross has the highest number of extended-stays in Gwinnett County. A city study, released in May, found that nine of the 14 extended-stay hotels in Norcross were used by many customers as a primary residence. The Garden Plaza had extended-stay options.
“After several months of planning and negotiating, we made the numbers work from the cost of renovating another extended stay hotel to moving to a full-service, luxury brand and now, we are ushering in the city’s first four-star hotel,” Newton said in a statement.
The renovated Crowne Plaza will have 235 rooms, including five “luxury suites.” Amenities will include indoor and outdoor pools, a fitness center and a business center.
A timeline for the renovation has not been released.
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