Free music festival in Alpharetta aims to raise Alzheimer’s awareness

Bands, food and other vendors will invade Alpharetta on Saturday to put on a free music festival for a worthy cause.

The Alpharetta Pop Fest is Saturday and runs from 3 to 9:30 p.m. at the Brooke Street Park. While folks can enjoy live music, food and activities from the vendors, its purpose is to raise awareness and research for funding for Alzheimer’s disease.

According to the Alzheimer’s Association, the disease is the sixth leading cause of death in the Unites States. One in three seniors will die from the disease or another form of dementia, according to statistics from the association.

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Performers featured at the festival will include Sailing to Denver, The Hot Hearts, MyFever, Mariela, Fat Arm Daddy, Jive Revival and The Sandels.

Food and drink vendors include Smokin’ Mos’s BBQ, King of Pops, Back Forty Beer Company, Kaya Vineyards, Vino 100/Tinder Box and Berens Frozen Custard.

Parking for the event is available at the city hall parking deck, just west of Park Plaza. More parking is available at First Baptist Church of Alpharetta and Alpharetta Presbyterian Church.

The event will also feature activities for children, including games and arts.

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