Airbnb: Atlanta’s Super Bowl hosts stand to make $3.3M in all
PARIS, FRANCE - SEPTEMBER 08: In this photo illustration, Airbnb logo is displayed on a laptop screen on September 08, 2017 Paris, France. The City of Paris wishes to reduce the maximum number of nights permitted for rental. Fixed today at 120 days a year, Paris would like to make it back down to 60, France is the second market for the Californian start-up, behind the United States.Airbnb is an online marketplace and hospitality service, enabling people to rent their flats or houses short-term. (Photo illustration by Chesnot/Getty Images)
By Ben Brasch
Jan 24, 2019
If you considered renting out your home or a bedroom during Super Bowl week but didn’t act, here’s what you missed out on: The typical host stands to earn $690, according to Airbnb.
Of those hosts, 23 percent are posting properties on Airbnb for the first time, spokesman Chris Lehane said on a media call Thursday.
Lehane said there were about 5,700 hosts in Atlanta as of Jan. 1, but he feels that amount has certainly increased since then.
There will be 9,200 Airbnb guests staying in the metro area during Super Bowl week, according to the analysis. Compare that to 7,000 at this time last year in Minneapolis for Super Bowl 52. The average nightly room price booked in Minneapolis the week of the event was $286, which was about 3.7 times the usual Airbnb listing for the area.
Lehane lauded Atlanta for its diversity — “It really does reflect the world.” — and said Airbnb will only add to the already-large melting pot, considering visitors are coming from 59 counties and 1,408 cities.
About 18 percent of the people come from states that include the core of Patriots fans (New England along with New Jersey, New York and Pennsylvania) compared to 11 percent from the Rams’ turf of California.
In Minneapolis, according to Airbnb, 60 percent of guests booked after the two teams were announced.
For Atlantans kicking themselves for not renting their homes, there’s still time, Lehane said. Airbnb often sees a spike of new hosts signing up online shortly before big events as people realize they could be making money.
Ben Brasch is the reporter tasked with keeping Fulton County government accountable. The Florida native moved to Atlanta for a job with The AJC. If there's something important to you going on in Fulton, he wants to know about it. Help him better metro Atlanta by dropping a line, anonymously or otherwise.