Airbnb: Atlanta’s Super Bowl hosts stand to make $3.3M in all

If you considered renting out your home or a bedroom during Super Bowl week but didn’t act, here’s what you missed out on: The typical host stands to earn $690, according to Airbnb.

And with many of metro Atlanta's 100,000 hotel rooms gone, some folks are turning to Airbnb for a place to stay.

The online home rental service released a report Thursday about the current state of rentals for the big game.

The analysis estimates the $690 number is for rentals between Jan. 27 and Feb. 3, totaling about $3.3 million for those hosts who rented their property.


READNeed a hotel room or Airbnb in Atlanta for the Super Bowl? Good luck.


Of those hosts, 23 percent are posting properties on Airbnb for the first time, spokesman Chris Lehane said on a media call Thursday.

Lehane said there were about 5,700 hosts in Atlanta as of Jan. 1, but he feels that amount has certainly increased since then.

There will be 9,200 Airbnb guests staying in the metro area during Super Bowl week, according to the analysis. Compare that to 7,000 at this time last year in Minneapolis for Super Bowl 52. The average nightly room price booked in Minneapolis the week of the event was $286, which was about 3.7 times the usual Airbnb listing for the area.

Lehane lauded Atlanta for its diversity — “It really does reflect the world.” — and said Airbnb will only add to the already-large melting pot, considering visitors are coming from 59 counties and 1,408 cities.


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About 18 percent of the people come from states that include the core of Patriots fans (New England along with New Jersey, New York and Pennsylvania) compared to 11 percent from the Rams’ turf of California.

In Minneapolis, according to Airbnb, 60 percent of guests booked after the two teams were announced.

For Atlantans kicking themselves for not renting their homes, there’s still time, Lehane said. Airbnb often sees a spike of new hosts signing up online shortly before big events as people realize they could be making money.


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