Gwinnett Democrats to spend $175,000 to increase voting in November election

The Gwinnett County Democratic Party intends to spend $175,000 on get-out-the-vote efforts before the November election, in an attempt to help Joe Biden win the presidency.

The effort began after party chair Bianca Keaton saw a tweet from a New York Times reporter this summer that said Biden was likely to win the state if he took 60% of the vote in Gwinnett.

That, coupled with losses by thin margins in some 2018 races, led to the effort for increased voting as well as voter protection.

Keaton said the amount to be spent is unprecedented at the county level, and will pay for texting, phone banking and mailers, as well as recruiting poll watchers at each of Gwinnett’s 156 precincts.

“We want eyes everywhere,” she said.

In past elections, some precincts opened late because of missing equipment or other issues.

Keaton said most of those precincts were in more Democratic areas and led to voter suppression. In addition to having two poll watchers at each precinct, she wants to have people who are able to distribute food and water to encourage people to stay in line, as well as attorneys and others who can petition polls to remain open later, where necessary.

“We’re not leaving anything to chance this time around,” Keaton said. “I know no money like this has ever been spent before.”

No one from the Gwinnett Republican Party returned phone calls or emails seeking information about its plans for spending ahead of the election.

Keaton said she has commitments for about a third of the money she expects to spend. Nabilah Islam, a former congressional candidate who is working on the effort, said the team will be vigilant to ensure no voter is turned away.

“If Georgia is to go blue, it will be because of the margins in Gwinnett,” she said.

With a demographic shift that has led the solidly Republican county to pivot to Democrats in recent years, Keaton said the party needs to be proactive.