The city of Dunwoody recently earned a top national honor for communications from the City-County Communications & Marketing Association during its national conference.
Dunwoody officials received a 2021 Savvy Award for outstanding achievement in creating an economic development marketing campaign to lift local restaurants through the pandemic.
For this year’s awards, more than 800 entries were received and 72 first-place Savvy Awards were presented.
“We’re thrilled to be recognized for a campaign that we really took to heart,” said Dunwoody Communications Director Jennifer Boettcher, who accepted the award at the 3CMA conference in St. Louis.
“The city developed strong programs to support struggling restaurants, and we knew creative communications were critical to their success,” she added.
The winning campaign included marketing for the Picnic Table Project, which involved a tour of tables and t-shirt giveaways to encourage outdoor dining as well as the city’s Al Fresco Matching Grant Program that provided restaurants with funding to create outdoor dining options.
Social media was another important element through the #DestinationDunwoody Restaurant Passport and #LetsDoLunch campaigns, giving the community a chance to share their commitment to local businesses.
The annual Savvy Awards salute skilled and effective city, county, agency or district professionals who creatively have planned and carried out successful innovations in communications and marketing.
Information: dunwoodyga.gov
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