What are our Simple Truth shoppers saying about the Kroger exclusive brand?


Visit the Natural Foods Department at your local Kroger for a wide variety of natural and organic items you can trust. From national and local brands to the Kroger exclusive Simple Truth™ and Simple Truth Organic™ brands, all products found in Kroger Natural Foods are “Free From 101” and do not contain 101 artificial preservatives and ingredients you don’t want in your food. Kroger makes shopping organic and natural easy and affordable! More information on Kroger Natural Foods

Our Customers told us they wanted a simpler way to shop for organic/natural products in our stores.  The result: Simple Truth™ and Simple Truth Organic™.  Affordable and delicious foods that represent the joy of eating closer to the way nature intended.

These foods provide a simple, uncomplicated and trustworthy solution to the challenge of simply better living. You’ll find Simple Truth™ and Simple Truth Organic™ items throughout the store during your everyday shopping trips. Clean, simple packaging and easy-to-understand ingredient statements take the chore out of selecting Organic, Free From 101 and some Natural foods. Available exclusively at the Kroger® Co. Family of Stores, Simple Truth™ and Simple Truth Organic™ are honest, easy and affordable.

What are our customers saying in their own words?

“I appreciate the Simple Truth brand for making organic easier to find.”

“We are loving the new Simple Truth meatless products. Keep them coming.”

“I really like the Simple Truth products, particularly the exotic veggie chips.”

“Thanks to Kroger for all the new simple truth organic products. We have been trying them and have yet to find one that is not great.”

“I like the Simple Truth line you now carry. I also like the e-coupons and the coupons I receive in the mail to go with the items. It helps make organic affordable.”