Our Customers told us they wanted a simpler way to shop for organic/natural products in our stores. The result: Simple Truth™ and Simple Truth Organic™. Affordable and delicious foods that represent the joy of eating closer to the way nature intended.
These foods provide a simple, uncomplicated and trustworthy solution to the challenge of simply better living. You’ll find Simple Truth™ and Simple Truth Organic™ items throughout the store during your everyday shopping trips. Clean, simple packaging and easy-to-understand ingredient statements take the chore out of selecting Organic, Free From 101 and some Natural foods. Available exclusively at the Kroger® Co. Family of Stores, Simple Truth™ and Simple Truth Organic™ are honest, easy and affordable.