Despite the sniping and second guessing over Georgia football coach Mark Richt, has been benefiting more than most coaches from a bunch of remarkably heavy spenders: University of Georgia fans.
Georgia is topped by only Texas and Notre Dame when it comes to major university football programs that bring in the most money, after controlling for variables like win-loss records and school location, according to analysis by Emory University marketing professors Manish Tripathi and Michael Lewis.
"They have built a really strong fan base that supports them" no matter how the team fares, Lewis said. "They are still going to sell that stadium out next year."
About the Author
Keep Reading
The Latest
