Red Bull scores victory against "gray market" importers

In a victory for Red Bull, one of the world's largest suppliers of energy drinks, the U.S. International Trade Commission has issued an order that will prohibit the importation of unauthorized Red Bull energy drink products into the U.S. The U.S. Customs Department will block "gray market" Red Bull products from U.S. ports. The commission's order and opinion were delivered to President Obama for his final approval.

The company said the  decision will help assure consumers that Red Bull products sold in the U.S. have traveled through authorized distribution channels. "Red Bull is committed to aggressively pursue gray marketers and will work closely with U.S. Customs to assist them in stopping the importation of all unlicensed Red Bull products," said Stefan Kozak, chief executive of Red Bull North America."