PepsiCo to sell "G Series Fit," extend Gatorade family

PepsiCo is continuing to add new members to its Gatorade family. The snack and beverage company plans to introduce a beverage called "G Series Fit" in April, according to Beverage Digest. The trade journal reported that Fit will be launched nationwide in major retail channels, and that the drink will be targeted at "fitness" athletes aged 18-24. By comparison, the main Gatorade line is targeted at athletes aged 13-17. The new G Series Fit line will include products for before, during and after exercise, including a smoothie and a nut and fruit bar.

PepsiCo, which competes against Coca-Cola Co. and its Powerade brand, said it wants to grab sales from tap water and bottled water, according to Beverage Digest.

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Jeremiah Mcwilliams

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