List: Home Depot's ‘brand' ranks fourth
Atlanta-based Home Depot fell one ranking to fourth place in Interbrand Design Forum's second annual list of the nation's top retail brands. Rival Lowe's fell from eighth to 12th place.
Based in Dayton, Ohio, retail consultancy Interbrand evaluates how much a retailer's brand is worth as an asset.
The top retail brand for the second year was Wal-Mart Stores. The discount retail chain has capitalized on the long economic downturn to post big sales numbers and expand its customer base. Interbrand said Wal-Mart has grown its brand value by 19 percent to $154 billion.
Target jumped from fourth place last year to second place this year. Interbrand said Target increased its brand value by 49 percent. Best Buy fell from second to third place.
Brands that fell off the list this year included Hollister and Anthropologie, while value-driven chains like Dollar General (No. 18) and Family Dollar (No. 46) joined the list. Macy's also debuted at No. 50.
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