Coke Zero goes Hollywood with "Mission: Impossible" campaign

Coke Zero is hoping to get in on some movie magic and ring up sales in a partnership with "Mission: Impossible -- Ghost Protocol." The Coca-Cola brand announced Wednesday it will launch a promotional campaign surrounding the Tom Cruise action film, the fourth in the "Mission Impossible" franchise. The campaign, dubbed "Make It Possible," will include TV spots, movie advertising, product packaging and an online site, CokeZero.com/Mission.