Coca-Cola Co.'s freshly-named top marketing executive in North America is a 15-year Coca-Cola veteran who at various points in her career has been responsible for non-cola brands in North America and the Diet Coke brand's overall direction.
Alison Lewis was named senior vice president, Coca-Cola North America Marketing, effective Aug. 1.
Since January 2009, Lewis had been general manager for juice brand Odwalla, a wholly owned Coca-Cola subsidiary. She was responsible for managing about 800 employees in a variety of functions, including sales, manufacturing, supply chain, marketing, research and development, finance and human resources.
Before joining Coca-Cola, Lewis spent six years in various brand management positions at Kraft in Canada.
"She is a talent, and her appointment makes perfect sense," said John Sicher, editor and publisher of trade journal Beverage Digest.
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