Anderson Cooper, considered a budding star in broadcast news, is having trouble keeping viewers.
CNN's "Anderson Cooper 360," which airs nightly at 10 p.m., has declined 62% in total viewers and 70% in the coveted 25-54 demographic from this time last year, Nielsen numbers reveal. Last month, Cooper's ratings trailed repeats of MSNBC's "Countdtown" and HLN's Nancy Grace show in the 25-54 demo, though he topped both programs in total viewers.
Fox's "On the Record," hosted by CNN alum Greta Van Susteren, maintains a dominating lead at 10 p.m, besting the viewership of its three competitors combined.
Not all the news is negative for CNN, which in November stopped a months-long slide in the prime time ratings among adults 25-54. Still, its ratings pale in comparison to Fox, which has three times the viewership in the ad-friendly demo.
CNN President Jon Klein has said the network remains committed to straight news over opinion even though its rivals, left-leaning MSNBC and right-skewing FOX, have profited from a more partisan approach.
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