Chick-fil-A made its big jump into Manhattan less than two weeks ago and already the company says it has reset a chain-wide record with its first full service restaurant there.

The three-story operation in Manhattan's Garment District easily broke Chick-fil-A records for peak-hour traffic, the company told The Atlanta Journal-Constitution. Lines have often stretched out the restaurant's doors at times since the Oct. 3 opening, which attracted protesters over the CEO's past comments against gay marriage. Still, the company says customer feedback on speed of service have been better than expected.

Chick-fil-A’s pre-launch preparations included tweaking staff training specifically for the Big Apple. My interpretation of it: hospitality on a stopwatch.