Businesses eye opportunities in Cuba as airline service starts

HAVANA, Cuba — This is alluring, unexplored territory for many travelers — and for Georgia businesses that have been eyeing potential opportunities in the nation of 11 million people.

They range from Coca-Cola and UPS to credit card processors and chicken farmers. The recent start of scheduled U.S.-Cuba airline flights will make it easier for such companies to scout out prospects and take initial steps.

Yet challenges and uncertainty remain, chief among them what will happen to the measured moves to liberalize relations between the United States and Cuba engineered by the outgoing Obama administration.