HAVANA, Cuba — This is alluring, unexplored territory for many travelers — and for Georgia businesses that have been eyeing potential opportunities in the nation of 11 million people.

They range from Coca-Cola and UPS to credit card processors and chicken farmers. The recent start of scheduled U.S.-Cuba airline flights will make it easier for such companies to scout out prospects and take initial steps.

Yet challenges and uncertainty remain, chief among them what will happen to the measured moves to liberalize relations between the United States and Cuba engineered by the outgoing Obama administration.

Read more about what Coke, UPS, Home Depot, First Data, InterContinental Hotels Group and others are saying about the opportunities in Cuba -- get the full story on MyAJC.com.

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Postcard depicting the predecessor to Hartsfield-Jackson Atlanta International Airport: Candler Field, c. 1927. The city signed a lease with Asa Candler to open the airfield in 1925. (Kenan Research Center at the Atlanta History Center)

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Managing Partner at Atlantica Properties, Darion Dunn (center) talks with Atlanta Mayor Andre Dickens during a tour following the ribbon cutting of Waterworks Village as part of the third phase of the city’s Rapid Housing Initiative on Wednesday, Dec. 3, 2025.
(Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez