European soccer beats Braves on Atlanta TV
European Championship soccer drew an impressive television audience in Atlanta on Sunday afternoon – more than twice as large as that afternoon’s Braves game.
ESPN’s telecast of Portugal’s 1-0 victory over France in the final of the Euro 2016 tournament delivered a 4.5 Nielsen rating in the Atlanta TV market, the sixth highest rating among U.S. cities.
By comparison, Sunday afternoon’s Braves-White Sox game on Fox Sports South drew a 1.7 rating in the Atlanta TV market.
The rating is the percentage of the market’s TV households that watched each telecast on average.
The U.S. markets with the 10 highest ratings for the Portugal-France match on ESPN were: New York (5.9), Providence, R.I. (5.8), Miami-Ft. Lauderdale (4.8), San Diego (4.6), San Francisco (4.6), Atlanta (4.5), Raleigh-Durham (4.4), Washington (4.3), Hartford-New Haven, Conn. (4.3) and Boston (3.8).
About the Author
Tim Tucker, a long-time AJC sports reporter, often writes about the business side of the games. He also had stints as the AJC's Braves beat writer, UGA beat writer, sports notes columnist and executive sports editor. He was deputy managing editor of America's first all-sports newspaper, The National Sports Daily.
