Kendrick Lamar will be the halftime performer at the College Football Playoff National Championship game in Atlanta.
The “Humble” singer will perform live from Centennial Olympic Park at a free, non-ticketed event. The show will be screened at Mercedes-Benz Stadium and integrated into ESPN’s telecast of the game Monday, Jan. 8, 2018.
The Grammy-winning artist will be the first artist to perform at halftime during the College Football Playoff National Championship game.
“Having the opportunity to perform at halftime of what will surely be the best game of the year between two deserving universities is truly an honor,” Lamar said in a statement. “Thank you, ESPN, for having me be the first halftime performer ever at the College Football Playoff National Championship.”
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DAMN.
— ESPN CollegeFootball (@ESPNCFB) December 19, 2017
The @CFBPlayoff title game just got even bigger! pic.twitter.com/e8Zkh4xrMe