The price of Georgia football tickets is going up.
The UGA Athletic Association’s board of directors voted Friday afternoon to raise the price of tickets to home games in Sanford Stadium from the current $40 to $45 next year and $50 in 2017.
In addition, ticket prices for the annual Georgia-Florida game in Jacksonville will increase next year to $70 for regular seats and $110 for club seats, up from the current $60 and $100.
UGA athletic director Greg McGarity said Georgia had not raised home football ticket prices since 2008, when they went up from $32 to $40.
“We are totally dependent on the revenue generated by football,” McGarity said. “We felt like this modest increase would not give reason for people not to come. I think if we went up too high, we see the impact that has had on other institutions.”
The price changes will not affect the “Hartman Fund” contributions required to be eligible to buy season tickets.