Virginia players celebrate with the trophy after defeating Texas Tech in the national championship game.
Photo: USA Today Sports
Photo: USA Today Sports

Leadoff: How NCAA title game fared on Atlanta TV

Virginia’s overtime win over Texas Tech in college basketball’s national championship game Monday night drew an 11.3 TV rating in Atlanta, lower than the average of 12.4 across the nation’s metered markets.  

The rating represents the percentage of households watching the CBS telecast of the game on average, as measured by Nielsen. 

The 11.3 rating in the Atlanta market translates to an audience of about 265,000 local homes. By comparison, the Braves’ game at Colorado on Monday night drew a 3.7 rating in Atlanta, about 87,000 homes.

Across the 56 metered markets, the 12.4 rating for the basketball game was up from a record-low 10.3 for last year’s title game on TBS/TNT/truTV but was down from a 14.5 rating for the 2017 title game on CBS. 

Richmond, Va., posted the highest rating among the metered markets for Monday’s game at 31.3, followed by Norfolk, Va., at 23.4, Final Four host city Minneapolis at 23.3, Louisville at 23.2 and Kansas City at 21.1. Atlanta ranked 40th among the metered markets. 

> RELATED: How Atlanta is preparing to host next year’s Final Four.

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TODAY’S LEADOFF LINKS 

> You can find all of the AJC’s comprehensive coverage from the Masters here.  

> Georgia and Clemson should meet in football every year, according to Clemson coach Dabo Swinney. Read DawgNation’s Mike Griffith’s report here

> Defensive end Adrian Clayborn is back with the Falcons. Read D. Orlando Ledbetter’s report here.  

> Georgia Tech hired Nell Fortner as its women’s basketball coach. She brings a wide variety of experience to the job, although she last coached in the 2011-12 season at Auburn, Ken Sugiura reports here

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