Atlanta Hawks
Atlanta Hawks

Linsanity reaches Atlanta viewers

By
Feb 24, 2012

The surge of interest in Knicks point guard Jeremy Lin — dubbed Linsanity in New York and around the NBA — was reflected in local TV ratings for Hawks games this week.

The Hawks’ loss to the Knicks on Wednesday drew double the TV rating in the Atlanta market as the team’s victory over the Orlando Magic (and star center Dwight Howard) one night later.

The Hawks-Knicks game posted a 2.0 Nielsen rating here, compared with 1.0 for the Hawks-Magic game. Both games were televised on SportSouth.

The rating is the percentage of the market’s TV households tuning in, on average.

Lin, who went undrafted and was released by two NBA teams, averaged 23.9 points and 9.2 assists per game in leading the Knicks to nine victories in 11 games before he and his team were stopped by Miami on Thursday.

About the Author

Tim Tucker, a long-time AJC sports reporter, often writes about the business side of the games. He also had stints as the AJC's Braves beat writer, UGA beat writer, sports notes columnist and executive sports editor. He was deputy managing editor of America's first all-sports newspaper, The National Sports Daily.

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