Atlanta United single-match ticket sales surging



Atlanta United single-match ticket sales have increased by 177% year-over-year as of March 27, according to Don Rovak, senior vice president of ticket sales and service of AMB Sports and Entertainment.

As a result, tickets are almost sold out for the next three home matches at Mercedes-Benz Stadium through May 13. The schedule includes Saturday’s match against the New York Red Bulls, April 23 against Chicago and May 13 against Charlotte. There are some standing-room-only tickets available. Atlanta United’s season-ticket sales are between 34,000-35,000.

Rovak said that AMBSE theorizes that Atlanta United’s start (3-1-1) and consistent Saturday night starting times, which are a result of the contract between MLS and Apple TV to livestream matches, and people’s comfort with attending live events post-COVID lockdowns are contributing factors in the increased demand.

“To see the momentum right now is pretty cool,” Rovak said.

Atlanta United’s season-tickets sales for 2023 season are Atlanta United leads the league in average attendance (51,001). It has led MLS in average attendance every year since its first season in 2017.

The increased demand may not result in AMBSE, which owns Atlanta United, opening Mercedes-Benz Stadium to full capacity for more games. It is scheduled to open to its full capacity once more this season, Aug. 26 against Nashville. It also was fully open for the season-opening game against San Jose. Rovak said there are discussions to open the stadium for more games, but that isn’t likely to happen.

Rovak said the percentage is low of people who have bought single-game tickets this season and followed by purchasing a five-game pack or joined the wait list for season tickets.

Rovak also said that ticket sales for Atlanta United’s Leagues Cup match against Cruz Azul on July 29 is trending positively. The game will be played at Mercedes-Benz Stadium. The kickoff time hasn’t been announced. The stadium will be set up for its soccer-specific configuration, which has a capacity of approximately 42,500.

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Atlanta United’s 2023 MLS schedule

Feb. 25 Atlanta United 2, San Jose Earthquakes 1

March 4 Atlanta United 1, Toronto FC 1

March 11 Atlanta United 3, Charlotte FC 0

March 18 Atlanta United 5, Portland 1

March 25 Columbus 6, Atlanta United 1

April 1 vs. New York Red Bulls, 7:30 p.m.

April 8 at New York City FC, 7:30 p.m.

April 15 at Toronto FC, 7:30 p.m.

April 23 vs. Chicago Fire FC, 4:30 p.m., FS1

April 29 at Nashville SC, 1:30 p.m., Fox

May 6 at Inter Miami CF, 7:30 p.m.

May 13 vs. Charlotte FC, 7:30 p.m.

May 17 vs. Colorado Rapids, 7:30 p.m.

May 20 at Chicago Fire FC, 8:30 p.m.

May 27 at Orlando City SC, 7:30 p.m.

May 31 vs. New England Revolution, 7:30 p.m., FS1

June 3 at Los Angeles FC, 10:30 p.m.

June 10 vs. D.C. United, 7:30 p.m.

June 21 vs. New York City FC, 7:30 p.m.

June 24 at New York Red Bulls, 7:30 p.m.

July 2 vs. Philadelphia Union, 4 p.m., Fox

July 8 at CF Montreal, 7:30 p.m.

July 12 at New England Revolution, 7:30 p.m.

July 15 vs. Orlando City SC, 7:30 p.m., FS1

Aug. 20 at Seattle Sounders, 10:30 p.m.

Aug. 26 vs. Nashville SC, 7:30 p.m.

Aug. 30 vs. FC Cincinnati, 7:30 p.m.

Sept. 2 at FC Dallas, 8:30 p.m.

Sept. 16 vs. Inter Miami CF, 7:30 p.m.

Sept. 20 at D.C. United, 7:30 p.m.

Sept. 23 vs. CF Montreal, 7:30 p.m.

Oct. 4 at Philadelphia Union, 7:30 p.m.

Oct. 7 vs. Columbus Crew, 7:30 p.m.

Oct. 21 at FC Cincinnati, TBA