The Hawks will hunt for a new partner for their jersey patch sponsor. The team tapped Excel Sports Management for assistance in its search to replace its current partner, Sharecare, for the 2023-24 season.

The Hawks entered a multi-year agreement with Sharecare in August that will keep the digital health company as the jersey patch partner for the upcoming season. The two sides began their partnership prior to the 2017-18 season as part of the NBA’s Jersey Patch pilot program

At the time, they simultaneously launched the Sharecare Movement, a “multi-platform initiative aimed at making Atlanta one of the healthiest communities and Georgia one of the healthiest states in the country.”

Though the Hawks uniform will no longer feature Sharecare’s logo, the company will remain a partner of the team. So, its signage and other assets remain around State Farm Arena, as well as other Hawks’ initiatives.

Beginning in the 2023-24 season, the Hawks and Sharecare will introduce new community programs focused on bettering the well-being of greater Atlanta and beyond.

About the Author

Keep Reading

Hawks television analyst Dominique Wilkins (left), along with play-by-play announcer Bob Rathbun, will call all three exhibition games. (David Zalubowski/AP 2021)

Credit: AP

Featured

Fulton DA Fani Willis (center) with Nathan J. Wade (right), the special prosecutor she hired to manage the Trump case and had a romantic relationship with, at a news conference announcing charges against President-elect Donald Trump and others in Atlanta, Aug. 14, 2023. Georgia’s Supreme Court on Tuesday, Sept. 16, 2025, upheld an appeals court's decision to disqualify Willis from the election interference case against Trump and his allies. (Kenny Holston/New York Times)

Credit: NYT