Falcons’ local TV ratings decline, bucking NFL trend

The Falcons have bucked a trend among NFL teams this season with declining ratings in their local TV market for telecasts of games.

While 21 of the 32 NFL teams have averaged higher ratings in their home markets this season than they did last year, the Falcons’ ratings in Atlanta are down 4.5%, according to team-by-team data compiled by Sports Business Journal.

The Falcons have averaged a 14.8 rating in the Atlanta TV market, translating to an audience of about 392,000 local households per game. The rating is down from an average of 15.5 last year.

The Falcons’ home-market rating this season is the seventh-lowest among NFL teams to date, according to the SBJ data. The teams with lower local ratings are the Houston Texans (13.5), Miami Dolphins (11.2), Los Angeles Rams (10.0), New York Giants (9.5), Los Angeles Chargers (8.7) and New York Jets (7.1).

The teams with the highest ratings in their local markets are the Buffalo Bills (46.6), Kansas City Chiefs (44.1), Green Bay Packers (41.4 in the Milwaukee market) and New Orleans Saints (40.2).

The rating is the percentage of TV-equipped households in a market watching the local team’s games on average.

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