How many $151 burgers did Braves sell? That and other homestand stats
The Braves put up some big numbers during their opening homestand of the season – off the field.
The seven-game homestand, which ended Wednesday, drew 265,006 fans to Truist Park as the Braves held a weeklong celebration of their 2021 World Series championship.
Those fans bought a lot of concession items and merchandise, including 88 of Truist Park’s new “World Champions Burgers” for a hefty $151 each.
Here’s the Braves’ scouting report on the burger: “half-pound Wagyu beef burger on a toasted, Irish-buttered brioche bun, topped with cage-free pan-fried eggs, gold-leaf-wrapped Hudson Valley foie gras, grilled cold-water lobster tail, heirloom tomato, garden-fresh Bibb lettuce, Tillamook cheddar cheese and truffle aioli. Served with parmesan waffle fries.” The price is a nod to the franchise’s 151-year history.
No fan at the opening homestand, however, took the Braves up on their offer of a $25,000 version of the burger accompanied by a limited-edition World Series championship ring.
Other off-the-field statistics from the opening homestand, according to the Braves:
– Four of the first five games were sellouts.
– 159,659 promotional items were given away, including 73,314 magnetic schedules and 40,000 World Series replica rings.
– 51,065 hot dogs were sold.
– Opening night exceeded Truist Park’s previous record for regular-season single-game merchandise sales by 59% and also topped last year’s National League Championship Series Game 6 clincher by 4%.
– 14,410 pieces of “Gold Collection” merchandise were sold, including 5,408 jerseys and 9,002 caps. The Braves started the home season in gold-accented uniforms, as all defending World Series champions have done over the past decade-plus.
On the field, the Braves went 3-4 on the homestand, splitting a four-game series with Cincinnati before losing two of three games to Washington.
About the Author
Tim Tucker, a long-time AJC sports reporter, often writes about the business side of the games. He also had stints as the AJC's Braves beat writer, UGA beat writer, sports notes columnist and executive sports editor. He was deputy managing editor of America's first all-sports newspaper, The National Sports Daily.
