However, it appears the secret may have leaked early as IHOPs began putting out signs ahead of the 11th. Matt Weinberger of Business Insider found a sign implying the "b" could mean "burger". The sign advertised "new ultimate steakburgers."
"The IHOP I visited had a specials board with a bunch of seemingly new burger options," he wrote. "However, IHOP fans should take heart, as it doesn't seem like the chain is eliminating its trademark pancakes altogether."