“It’s not like you can order them to your seat after you’ve had eight beers,” Jim Smith, the team’s chief marketing and revenue officer, told ESPN. “If things don’t look right, we’re not going there. But often, we’ve seen this is ordered by families whose daughters cheer and want to meet the girls.”
The experiences, which become available on Thursday afternoons before a home game, aren’t for sale. But they do require points earned by loyalty to the team, determined through season-ticket sales.
The Falcons open their regular season on Sept. 7 against the New Orleans Saints.