Would attending Atlanta Falcons games be even more exciting if cheerleaders made personal visits to fans?
Get your cameras ready. Season-ticket holders will have that chance this season, thanks to a new “Memories” feature on the team’s mobile app.
It’s designed to give ultimate fans the complete experience. The app, which launched last year for about 5,000 season-ticket holders, allows fans to stand in the tunnel as the players run on to the field, get an autograph from a favorite player or meet a cheerleader, instantly becoming a hero among their Facebook friends.
But this season, the team plans to open the opportunity up to others attending games at the Georgia Dome, ESPN.com reports.
At this season’s home games, 16 fans will be selected for a personal visit at their seat from a cheerleader, escorted by security, according to the report. And before the first kickoff, critics are already skeptical of the promotion.
“It’s not like you can order them to your seat after you’ve had eight beers,” Jim Smith, the team’s chief marketing and revenue officer, told ESPN. “If things don’t look right, we’re not going there. But often, we’ve seen this is ordered by families whose daughters cheer and want to meet the girls.”
The experiences, which become available on Thursday afternoons before a home game, aren’t for sale. But they do require points earned by loyalty to the team, determined through season-ticket sales.
The Falcons open their regular season on Sept. 7 against the New Orleans Saints.