There are a slew of apps that allow you to put a fun twist on your selfies. But one has caused quite a stir for its controversial “hot” feature that allegedly lightens people’s skin.
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FaceApp, which launched recently, uses artificial intelligence to alter a person's expression, gender or age. However, to "become more attractive," you must press the face-lightening flame icon, and folks are not happy.
Consequently, many have called the company racist, accusing developers of using whiteness as a standard of beauty.
FaceApp has since apologized and deleted the feature.
But that wasn’t before tweeps made their angst known on social media.
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