MARTA is one of the few major transit systems in the country that gets no operating money from its state, so the agency looks hard at revenue-enhancing opportunities. One of its new under-the-radar explorations involves alcohol advertising, with ads appearing on buses and trains for the first time. Today, I talk with MARTA CEO Keith Parker about this pilot program. We offer balance from a California nonprofit organization that campaigns against alcohol ads in public spaces.

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Tracy Woodard from InTown Cares (left) and Lauren Hopper from Mercy Care organization work with residents at the Copperton Street encampment in August 2024. 
(Miguel Martinez / AJC)

Credit: Miguel Martinez