MARTA is one of the few major transit systems in the country that gets no operating money from its state, so the agency looks hard at revenue-enhancing opportunities. One of its new under-the-radar explorations involves alcohol advertising, with ads appearing on buses and trains for the first time. Today, I talk with MARTA CEO Keith Parker about this pilot program. We offer balance from a California nonprofit organization that campaigns against alcohol ads in public spaces.

» Join the conversation

About the Author

Featured

A MARTA operator is seen inside the control room of one of the new MARTA trains during the unveiling of these trains on Thursday, Jan. 30, 2025. (Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez