MARTA is one of the few major transit systems in the country that gets no operating money from its state, so the agency looks hard at revenue-enhancing opportunities. One of its new under-the-radar explorations involves alcohol advertising, with ads appearing on buses and trains for the first time. Today, I talk with MARTA CEO Keith Parker about this pilot program. We offer balance from a California nonprofit organization that campaigns against alcohol ads in public spaces.

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Julian Conley listens during opening statements in his trial at Fulton County Superior Court in Atlanta on Wednesday, Sept. 17, 2025. The 25-year-old is accused of fatally shooting 8-year-old Secoriea Turner in July 2020. (Abbey Cutrer/AJC)

Credit: abbey.cutrer@ajc.com