One of Walmart’s biggest competitors may have cornered the market when it comes to reading books. But the retailer is trying its hand in the e-book buying business.

Walmart announced a new partnership with the launch of Walmart e-books by Rakuten Kobo.

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The new partnership will bring customers:

  • Kobo's library of more than six million titles.
  • A $9.99 monthly audiobook subscription.
  • The ability to purchase digital book cards at brick-and-mortar stores
  • Access to Kobo eReaders both on Walmart.com and in stores.

Readers can access books through iOS and Android apps and first-time customers will be offered $10 off their first a la carte eBook or audiobook, Walmart announced.

Amazon sold about 38 percent of the 800 million printed books in 2016, USAToday reported. It also sold 75 percent of the 400 million e-books and almost 95 percent of the 50 million audiobooks sold, USAToday reported.

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Curt Hollie at his home in College Park with pictures of five loved ones he lost in a 2020 car crash. From left: His mother, Sherita Carter; his cousin Antonio Sinkfield; his brother Jaylin Carter; his brother Jakwon Carter; and his sister, Tiara Carter. (Arvin Temkar/AJC)

Credit: arvin.temkar@ajc.com