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Abi Bechtel snapped a picture, and her tweet has received thousands of retweets and comments.

“It makes it seem like it's so normal for building sets to be for boys, and oh by the way, girls can build stuff too we guess," Bechtel said.

Target responded with a statement to the Huffington Post saying guests prefer "a variety of indicators that can help inform and guide their shopping trip".

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Public Service Commission candidate Peter Hubbard gets a hug from Brionté McCorkle, executive director of Georgia Conservation Voters, during an election-night party in Southwest Atlanta on Tuesday, Nov. 4, 2025.  (Ben Gray for the AJC)

Credit: Ben Gray for the AJC