Lobbing rhetorical stink bombs at a large group of voters is not the normal way to get ahead in U.S. politics. Nor is alienating prominent figures of your own party.

But Donald Trump has turned the do’s and don’ts of campaigns on their head, prospering with tactics that could sink anyone else.

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Carleigh Knight (left) and her sister, Natalie Rogovin, look at Christmas ornaments while shopping at Kudzu Antiques + Modern in Decatur on Tuesday, Nov. 25, 2025. (Natrice Miller/AJC)

Credit: Natrice Miller