Metro Atlanta
Metro Atlanta

Ted Baker to make Atlanta debut with Varsity-inspired store at Lenox

Ted Baker London, a "British lifestyle brand" that offers clothing, accessories and shoes for men and women, is set to make its Atlanta debut Oct. 21. (Ted Baker London)
Ted Baker London, a "British lifestyle brand" that offers clothing, accessories and shoes for men and women, is set to make its Atlanta debut Oct. 21. (Ted Baker London)
By Becca J G Godwin
Sept 27, 2016

The 2,622-square-foot store will be located on level three next to Club Monaco at Lenox Square Mall. The store design was inspired by 1950s American drive-in restaurants and traditional British 'greasy spoon' cafés "as Atlanta is home to the country's largest drive-in," according to a news release.

While that doesn't mention the Varsity by name, it's obvious they're alluding to the huge — and hugely iconic — restaurant.

The store will have classic bar stools and fancy wallpaper in the fitting rooms, a cashier desk made out of "car parts with illuminating headlights" and laser cut feature screens that are "tailored to create a pattern of ketchup and mustard bottles commonly found in diners."

The theme doesn't end there. During opening weekend, customers will be given "diner-inspired giveaways, treats and a bespoke Ted Baker gift" with certain purchases.

>> RELATED: Lenox Square gets a high-tech fitness bike showroom

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Becca J G Godwin
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