Duluth has announced that it will host the first Alive! Festival this weekend, a free outdoor event that focuses on natural products and green living.

The festivities are scheduled from noon to 7 p.m. Saturday and 11 a.m. to 5:30 p.m. Sunday on the Town Green at 3142 Hill Street.

Organizers say the festival will feature more than 50 natural and organic vendors and a sustainable locally grown Farmers Market.