Comcast launches sports accelerator for tech startups at The Battery in Cobb

Comcast launches SportsTech accelerator at The Battery in Cobb County.

Comcast launches SportsTech accelerator at The Battery in Cobb County.

Comcast NBC Universal has launched a sports and technology accelerator in Cobb County that plans to support as many as 10 startups in a program this summer.

Dubbed SportsTech, the accelerator will help expose the startups to emerging sports tech trends and help them gain insight into how the technologies can potentially benefit their businesses, the company said.

The accelerator will be based at The Battery at Truist Park, home to Comcast’s regional headquarters.

As part of the launch, SportsTech in August will offer a three-month custom-tailored program for up to 10 startups. Initial focus will include technologies and products in categories such as media and entertainment, esports, fan and player engagement and team and coach success.

“We are delighted to introduce SportsTech to our suite of accelerators to help founders build sports technology and products, refine their business models, tell their stories, and benefit from the unique assets and talent of Comcast NBCUniversal, Sam Schwartz, Comcast’s chief business development officer, said in a statement.

“Comcast NBCUniversal has some of the most prominent sports brands and we are excited to partner with founders through SportsTech,” he said.

Applications for interested startups is May 15. Participants will reside in Atlanta for the duration of the program.

SportsTech, which is a collaboration between NBC Sports, Sky Sports and Golf Channel, joins another Comcast accelerator at The Battery called The Farm.

Other collaborators on SportsTech include NASCAR, U.S. Ski & Snowboard and USA Swimming.