Reed appoints Dan Gordon as new Atlanta COO

Atlanta Mayor Kasim Reed has appointed Dan Gordon, an executive with ties to Falcons owner Arthur Blank, as the city’s new chief operating officer.

Gordon is set to replace former COO Michael Geisler, who resigned in late July. If confirmed by the Atlanta City Council, Gordon will become the fourth COO to serve under Reed.

Gordon, who currently serves as a senior vice president of The Home Service Store, brings “a wealth of senior leadership and operating experience,” Reed said in a statement on Monday.

“I am confident he will enhance our administration’s focus on strengthening public safety, balancing the city’s budget and building its reserves, and improving customer service,” Reed said.

While with HSS, a company owned by Roark Capital, Gordon lead a national operations optimization team. Gordon has also held positions with the Arthur M. Blank Family of Businesses and co-founded the Atlanta Falcons Physical Therapy Centers, according to Reed’s office. He has previously served as the COO of Extremity Healthcare Inc and worked for The Home Depot as a manager of operations development, according to information available on

Gordon has also served on the boards of community volunteer organizations including the Grady Hospital Ambassador Force, Children’s Healthcare of Atlanta Foundation, Leadership Atlanta and Big Brothers Big Sisters of Metro-Atlanta.

Gordon holds a masters in business administration from the Goizueta Business School at Emory University, according to a press release from Reed’s office.

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