Partnership Gwinnett, the county’s economic development arm, has launched a $3.75 million fundraising campaign it hopes will allow it to “continue its efforts to improve Gwinnett County’s economy.”

The campaign was formally launched Friday morning and will seek private sector investors.

In a news release, Partnership Gwinnett said it hopes to use the money to improve business development (by recruiting, retain and expanding businesses), talent development (by creating retaining and attracting the skilled workforce area businesses need) and community development (by supporting “efforts to improve quality of place and quality of life”).

The $3.75 million fundraising goal would fund those efforts through 2021, officials said.

“Since Partnership Gwinnett’s inception in 2007, it has assisted in the creation of 18,000 new jobs and more than $1.3 billion in capital investment, but because of competition and other challenges, we must not only continue the work we’ve done, but do more to improve the economic landscape of Gwinnett County,” Nick Masino, Partnership Gwinnett’s chief economic development officer, said in the news release.

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