Here’s why Buzz the Bee is missing from the Honey Nut Cheerios boxes
If you’ve recently purchased a box of Honey Nut Cheerios, you might have noticed one thing missing: Buzz the Bee. The brand is using its mascot to draw attention to #BringBackTheBees, a campaign aimed at boosting the global bee populations.
“Buzz is missing because there's something serious going on with the world's bees,” the company said. “Bee populations everywhere have been declining at an alarming rate, and that includes honeybees like Buzz.”
#PEI's #VeseysSeeds @Veseys featured on more than 10 million boxes of #HoneyNutCheerios #BringBackTheBeeshttps://t.co/t5MKiKd3NT pic.twitter.com/1r5oz3HaJf
— PEI Foodies (@PEIfoodies) March 9, 2017
That’s why the company has partnered with Vesey Seeds to send out 100 million wildflower seeds. It’s a flower that provides many of the nutrients bees need to survive.
» RELATED: Decatur becomes Georgia's first 'Bee City'
Want to join the movement? Sign up online to receive 100 free seeds. Then, plant them in bee-friendly areas to help reverse the population decline seen it recent years.
About the Author
Najja Parker is a multimedia journalist covering Black culture for The Atlanta Journal-Constitution. She is an engaging on-air talent, who has served as a host for the newsroom’s special projects and events, such as the movie premiere of “The South Got Something To Say,” a documentary chronicling the rise of Atlanta hip-hop.
