Crayola will boot a color from its 24-box set for the first time in 100 years
Crayon boxes are getting a makeover, because Crayola is saying farewell to one of its colors from the 24-count for the first time in 100 years.
The company announced the news earlier this week but has yet to choose which shade is taking a bow. The decision will be made during a live stream and in Times Square on Friday, March 31, a.k.a. National Crayon Day.
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To make its final choice, Crayola is enlisting help from the public by encouraging people to share their favorite color on social media using the hashtag #WhosLeaving.
Is there a color you can't live without? Share a photo w/ #ShareYourFave on Instagram! https://t.co/9otXTPwWUg pic.twitter.com/JSozNdcJhh
— Crayola (@Crayola) March 27, 2017
And don’t worry. There will still be 24 crayons in the box.
"Crayola is all about innovating with color so consumers can expect that there will be a new, exciting color coming soon! Of course, the 24 box will always have that number of crayons," Joshua Kroo, Director of Marketing Communications & Virtual Creativity Platform, told Mashable.
Which Crayola color do you think should get the boot?
About the Author
Najja Parker is a multimedia journalist covering Black culture for The Atlanta Journal-Constitution. She is an engaging on-air talent, who has served as a host for the newsroom’s special projects and events, such as the movie premiere of “The South Got Something To Say,” a documentary chronicling the rise of Atlanta hip-hop.
