Millions of people sip Jack Daniel's. Now, the makers of the Old No. 7 Tennessee Whiskey product want you to sip in the morning.

But not whiskey — coffee.

The Lynchburg, Tennessee, distillery announced a partnership with World of Coffee to release Jack Daniel's Tennessee Whiskey Coffee. On its website, Jack Daniel's notes that the coffee will be available in an 8.8-ounce collectible tin for $21.95 and a 1.5-ounce bag for $6.95. The coffee can only be bought at the distillery's online store or in person at the Lynchburg Hardware & General Store in the downtown square.